https://ayannaswright.com/work daily 1.0 2020-11-02 https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e588a050b43f74dc0480538/1582860821513/Sleepwatchers Work - Sleepwatchers Our first 30 second TV spot titled “Sleepwatchers” features a grandfather asleep in his recliner in front of the tv. His two grandchildren tip-toe into the room and attempt to change the channel, waking their sleeping grandfather. They laugh as they are caught and the spot ends with them all watching Sling TV together. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5f2488af22dca80beffb8f0e/1596229814763/Screen%2BShot%2B2020-02-27%2Bat%2B10.15.12%2BPM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e588800c849e53ad7ffcb5a/1582860291992/Screen+Shot+2020-02-27+at+10.14.07+PM.png Work - Task: My agency was tasked with creating a holistic advertising campaign targeting baby boomers. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e58887078cc973d2b8df086/1582860414585/Screen+Shot+2020-02-27+at+10.14.54+PM.png Work - Insight: We came to the insight that people prefer the presence of loved ones while watching tv over their preference for what they’re actually watching. Based on this insight we took a stand for what we were for and against. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e588aa4dbeb4366ab6825ba/1582860971657/Season+Finale Work - Season Finale Our second 30 second TV spot is about a young woman coming home to her empty apartment after a long day. On screen text message bubbles appear as she texts her mom disappointed that they won’t be together to watch the season finale of their favorite show. There’s a knock on the door and her mom surprises her with food and they watch the season finale of their favorite show together on Sling TV. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5e588c1841726b7517c94dae/5e588c36dc25991d51ec8f07/1582861379444/Screen+Shot+2020-02-27+at+10.16.16+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5e588c1841726b7517c94dae/5e588c261992186a6971cd55/1582861379457/Screen+Shot+2020-02-27+at+10.16.33+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5e588c1841726b7517c94dae/5e588c18b6e437500ea92a01/1582861404916/Screen%2BShot%2B2020-02-27%2Bat%2B10.17.24%2BPM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e58661b9df53f4eb30f65c0/1582851623018/OOH+Ad Work - Insight: Through our research we realized that The Washington Times took their time to get the facts right before publishing news stories. This lead to our insight and tagline “Facts take time.” https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5e5868006e31e45f81136e9a/5e5868013baa20214a068222/1582852106557/app-mockup.gif Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5e5868006e31e45f81136e9a/5e5868260b43f74dc042118f/1582848717759/Screen+Shot+2020-02-27+at+7.07.36+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e58655f78cc973d2b87e4a5/1582851470491/Washington+Times+Persona Work - Task: The Washington Times, a Washington D.C. based political national news source with a left-leaning commentary tasked us with increasing their readership among women and millennials. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e5866dfc5fa99192895ad4c/1582851816503/Feed+the+Funnel Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5f28cd7538daf837f25e4505/1604352722015/Adobe%27s+Strengths.jpg Work We found that Adobe Experience Cloud satisfied media agencies’ needs for both seamless integration and successful ROA. https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5fa07a309cc07b38d1b58c6c/1604352609700/Magazine+Ad.png Work - Magazine Ad “Together it’s not just a dream, it’s Adobe Experience Cloud” https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e27cd1332b4db7ad8f8f/1596560971263/Screen+Shot+2020-08-04+at+12.22.10+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e258f5b0760679faf972/1596560971225/Screen+Shot+2020-08-04+at+12.21.27+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e23a4f22203150152524/1596560971412/Screen+Shot+2020-08-04+at+12.21.04+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e21c38daf837f260cda0/1596561059260/Screen%2BShot%2B2020-08-04%2Bat%2B12.20.34%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e20717c9913d3970aa16/1602106489853/Screen%2BShot%2B2020-08-04%2Bat%2B12.20.12%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e1de38daf837f260c5cb/1602106464092/Screen%2BShot%2B2020-08-04%2Bat%2B12.19.32%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e1aa17c9913d39709e61/1602106424650/Screen%2BShot%2B2020-08-04%2Bat%2B12.18.39%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e18155d16300dcf3c5b4/1596561098271/Screen%2BShot%2B2020-08-04%2Bat%2B12.17.58%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e15ec5f7576f647ba211/1596560971088/Screen+Shot+2020-08-04+at+12.17.24+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e1354f22203150150c4f/1602106397787/Screen%2BShot%2B2020-08-04%2Bat%2B12.16.33%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e1091e1a3e7bcc4be195/1602106377127/Screen%2BShot%2B2020-08-04%2Bat%2B12.15.55%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e0aeadaadd409f9da338/1602106337221/Screen%2BShot%2B2020-08-04%2Bat%2B12.14.29%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e08aed094b12c592780b/1596560971972/Screen+Shot+2020-08-04+at+12.13.52+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e07117c9913d39707c85/1596560971034/Screen+Shot+2020-08-04+at+12.13.26+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e055f5b0760679fac762/1602106629154/Screen%2BShot%2B2020-08-04%2Bat%2B12.12.58%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28e0261b717317ccacf4c1/1596560971525/Screen+Shot+2020-08-04+at+12.12.07+AM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28dff84f2220315014e5a9/5f28dff9adaadd409f9d8d65/1602106251824/Screen%2BShot%2B2020-08-04%2Bat%2B12.11.24%2BAM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28a064bb3128525a0d5649/5f28c557adaadd409f9a247a/1596507484335/Screen+Shot+2020-08-03+at+10.17.39+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28a064bb3128525a0d5649/5f28a077bb61114b0094da6b/1596507473247/Screen+Shot+2020-08-03+at+7.37.44+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/5f28a064bb3128525a0d5649/5f28a0651adb5e6b41af962f/1596498025750/Screen+Shot+2020-08-03+at+7.37.26+PM.png Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5fa07bd9e9192c4d6059d830/1604353007636/LinkedIn+Ad.png Work - LinkedIn Ad “It will feel like a dream, but the results won’t be” https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5fa07f2a0e88b77377992233/1604353860922/Adobe+Ice+Cream.png Work - Follow Up Ice Cream Delivery https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5f24d7836d80e8243698f98e/1596249990022/Screen%2BShot%2B2020-07-31%2Bat%2B9.38.37%2BPM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5f24de4d44abb10a1744d0aa/1596251728168/Screen%2BShot%2B2020-07-31%2Bat%2B11.12.15%2BPM.jpg Work https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5f24e3cd068a8958d65f7337/1596253134932/Sling+TV.png Work https://ayannaswright.com/about daily 0.75 2020-08-04 https://static1.squarespace.com/static/5e54653c3e39d0734bacecf6/t/5e547a85ed1f1c2b9cbe95ee/1582594715221/Rhodes+Memorial Get to know me - Hi, I’m Ayanna I’m an upbeat, eternal optimist and hopeless romantic. The beach is my happy place. I’m passionate about increasing representation in the media because I believe it is important for everyone to see themselves reflected in the content they view. I love taking my dog to the park, nature documentaries and baking (specifically cobblers). Thanks for taking the time to view my work! I’m a conversationalist (according to my mom) so feel free to reach out to chat! (I do love a nice conversation). https://ayannaswright.com/contact daily 0.75 2020-08-01